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The Tour de France Is a Carnival

The Tour de France is famed for the caravan.
In 2017, the caravan stretched for 12 kilometers with 170 cars ingenuously retrofitted by 35 brands. It took 35 minutes for all of them to pass by. In all, the caravan handed out 18 million novelty items.
Meanwhile, 12 million people came to see it!
Every October, when the Tour de France’s course is announced, the hotels in towns along the way get booked up quick.
People pour into these places during their July vacation.

The caravan started out with only three companies’ groups.

At one time, the event experienced waning interest in the competition due to the fact that more skilled athletes tended to flock to sponsors with major funding, so in 1930, the Tour de France’s rules underwent major changes to make the event a battle between national teams. The caravan began as a way to earn back money spent organizing the race. In a time before TV, the caravan was seen as an opportunity for brands to make themselves known throughout France. The caravan quickly grew in size. Today, it is a massive carnival that proceeds through crushing throngs of spectators.

Tour de France 2018 Fanwear Collection

  • RACE JERSEY
    QCMMGA40
    Cycling, Men’s, Tops
  • 2 TONE MESH LONG SLEEVE TEE
    QMMMGB04
    Cycling, Men’s
  • MULTI ROSE STRETCH HOODED SWEAT
    QCWMGC40
    Cycling, Ladies’, Hoodie
  • STRETCH HOODED SWEAT
    QMMMGF41
    Cycling, Men’s, Hoodie

RECOMMENDED ITEMS

  • PAYSAGE LONG SLEEVE JERSEY
    QCMMGB41
    Cycling, Men’s, Tops
    HK$ 1,190
  • LONG SLEEVE JERSEY
    QCWMGB40
    Cycling, Ladies’
    HK$ 690
  • THERMON JERSEY
    QCWMGC61
    Cycling, Ladies’, Windbreaker
    HK$ 1,190
  • ENTRY PANTS
    QCMMGD01
    Cycling, Men’s, Bottoms
    HK$ 690
  • STRETCH TAPERED SWEAT PANTS
    QMMMGG41
    Cycling, Men’s, Bottoms
    HK$ 690
  • TRICOLOR SHORT SLEEVE SHIRT
    QCMMGA01
    Cycling, Men’s, Tops, T-Shirts
    HK$ 490
  • REFLECTOR SOCKS
    QCAMGB02
    Cycling, Unisex
    HK$ 170
  • 2 TONE MESH LONG SLEEVE TEE
    QMMMGB04
    Cycling, Men’s
    HK$ 460
  • PRINT GLOVE
    QCAMGD01
    Cycling, Unisex
    HK$ 290
  • BASE LAYER
    QCWMGM01
    Cycling, Ladies’, Tops
    HK$ 590
  • ENTRY JERSEY
    QCMMGA41
    Cycling, Men’s, Tops
    HK$ 590
  • CYCLING RACE TIGHTS WITH PAD
    QCMMGD61
    Cycling, Men’s, Bottoms
    HK$ 990
  • BASE LAYER
    QCMMGM01
    Cycling, Men’s, Tops
    HK$ 590
  • RACE JERSEY
    QCMMGA40
    Cycling, Men’s, Tops
    HK$ 1,390
  • STRETCH HOODED SWEAT
    QMMMGF41
    Cycling, Men’s, Hoodie
    HK$ 890
  • MULTI ROSE LONG SLEEVE JACKET
    QCWMGB41
    Cycling, Ladies’
    HK$ 1,190
  • THERMO JSERSEY
    QCMMGC61
    Cycling, Men’s, Windbreaker
    HK$ 1,190
  • TRICOLOR LONG SLEEVE SHIRT
    QCMMGB01
    Cycling, Men’s, Tops
    HK$ 560
  • LONG SLEEVE JERSEY
    QCMMGB40
    Cycling, Men’s, Tops
    HK$ 690
  • PAYSAGE GLOVE
    QCAMGD05
    Cycling, Unisex
    HK$ 390
  • MULTI ROSE GLOVE
    QCAMGD06
    Cycling, Unisex
    HK$ 360
  • PADDED CYCLING TIGHTS
    QCWMGD60
    Cycling, Ladies’, Bottoms
    HK$ 990
  • ENTRY JERSEY
    QCWMGA41
    Cycling, Ladies’, Tops
    HK$ 590
  • CYCLING FULL FINGER GLOVE
    QCAMGD02
    Cycling, Unisex
    HK$ 390
  • PAYSAGE HOODED SWEAT
    QCMMGC40
    Cycling, Men’s, Hoodie
    HK$ 960
  • TRICOLOR SHORT SLEEVE SHIRT
    QCWMGA01
    Cycling, Ladies’
    HK$ 490
  • PADDED THERMO TIGHTS
    QCWMGD61
    Cycling, Ladies’, Bottoms
    HK$ 1,290
  • MEN'S CAP
    QMBMJC55
    Cycling, Men’s, Hats & Caps
    HK$ 290
  • MULTI ROSE STRETCH HOODED SWEAT
    QCWMGC40
    Cycling, Ladies’, Hoodie
    HK$ 960
  • CYCLING ENTRY PANTS WITH PAD
    QCWMGD01
    Cycling, Ladies’, Bottoms
    HK$ 790
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