The Tour de France Is a Carnival
The Tour de France is famed for the caravan.
In 2017, the caravan stretched for 12 kilometers with 170 cars ingenuously retrofitted by 35 brands. It took 35 minutes for all of them to pass by. In all, the caravan handed out 18 million novelty items.
Meanwhile, 12 million people came to see it!
Every October, when the Tour de France’s course is announced, the hotels in towns along the way get booked up quick.
People pour into these places during their July vacation.
The caravan started out with only three companies’ groups.
At one time, the event experienced waning interest in the competition due to the fact that more skilled athletes tended to flock to sponsors with major funding, so in 1930, the Tour de France’s rules underwent major changes to make the event a battle between national teams. The caravan began as a way to earn back money spent organizing the race. In a time before TV, the caravan was seen as an opportunity for brands to make themselves known throughout France. The caravan quickly grew in size. Today, it is a massive carnival that proceeds through crushing throngs of spectators.