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The Red Devil of the Tour de France!

German bicycle frame builder Dieter “Didi” Senft is a man famed for his frequent appearances to cheer on the Tour de France riders as he wears a red devil costume and carries a trident. He has been there almost every year since 1993, despite a hiatus when surgery prevented him from coming.

Senft chases after riders and pulls off dramatic jumps to show his support. Along the cycling course, he will paint a trident symbol on the road a few kilometers before the spot where he is waiting, to announce his presence to the riders. Although there had been some reports of his retirement due to poor physical condition and a lack of sponsors, as of 2017 Senft has been a healthy Red Devil! We wanted to see his energetic support again this year, so we asked Parisian illustrator Ruben Gerard to draw a picture to make into a cycling cap. Under the bill it says “Allez!” That’s French for “Go!” It’s what Senft yells to the cyclists.

There are other strange-looking fans besides the Red Devil, such as a group of women in traditional folk costumes and a man who, for some reason, dresses like a ballerina. There are many ways to enjoy the Tour de France, and everyone has their own. Getting a look at these peculiar fans is one of them.

Tour de France 2018 Fanwear Collection

  • CYCLING FULL FINGER GLOVE
    QCAMGD02
    Cycling, Unisex
  • THERMO JSERSEY
    QCMMGC61
    Cycling, Men’s, Windbreaker
  • PRINT GLOVE
    QCAMGD01
    Cycling, Unisex
  • RACE JERSEY
    QCMMGA40
    Cycling, Men’s, Tops

RECOMMENDED ITEMS

  • TRICOLOR LONG SLEEVE SHIRT
    QCMMGB01
    Cycling, Men’s, Tops
    HK$ 560
  • STRETCH TAPERED SWEAT PANTS
    QMMMGG41
    Cycling, Men’s, Bottoms
    HK$ 690
  • REFLECTOR SOCKS
    QCAMGB02
    Cycling, Unisex
    HK$ 170
  • PAYSAGE LONG SLEEVE JERSEY
    QCMMGB41
    Cycling, Men’s, Tops
    HK$ 1,190
  • TRICOLOR SHORT SLEEVE SHIRT
    QCMMGA01
    Cycling, Men’s, Tops, T-Shirts
    HK$ 490
  • ENTRY JERSEY
    QCMMGA41
    Cycling, Men’s, Tops
    HK$ 590
  • BASE LAYER
    QCMMGM01
    Cycling, Men’s, Tops
    HK$ 590
  • PADDED CYCLING TIGHTS
    QCWMGD60
    Cycling, Ladies’, Bottoms
    HK$ 990
  • CYCLING RACE TIGHTS WITH PAD
    QCMMGD61
    Cycling, Men’s, Bottoms
    HK$ 990
  • MULTI ROSE STRETCH HOODED SWEAT
    QCWMGC40
    Cycling, Ladies’, Hoodie
    HK$ 960
  • MEN'S CAP
    QMBMJC55
    Cycling, Men’s, Hats & Caps
    HK$ 290
  • 2 TONE MESH LONG SLEEVE TEE
    QMMMGB04
    Cycling, Men’s
    HK$ 460
  • PRINT GLOVE
    QCAMGD01
    Cycling, Unisex
    HK$ 290
  • ENTRY JERSEY
    QCWMGA41
    Cycling, Ladies’, Tops
    HK$ 590
  • LONG SLEEVE JERSEY
    QCWMGB40
    Cycling, Ladies’
    HK$ 690
  • CYCLING FULL FINGER GLOVE
    QCAMGD02
    Cycling, Unisex
    HK$ 390
  • TRICOLOR SHORT SLEEVE SHIRT
    QCWMGA01
    Cycling, Ladies’
    HK$ 490
  • CYCLING ENTRY PANTS WITH PAD
    QCWMGD01
    Cycling, Ladies’, Bottoms
    HK$ 790
  • MULTI ROSE GLOVE
    QCAMGD06
    Cycling, Unisex
    HK$ 360
  • PAYSAGE HOODED SWEAT
    QCMMGC40
    Cycling, Men’s, Hoodie
    HK$ 960
  • LONG SLEEVE JERSEY
    QCMMGB40
    Cycling, Men’s, Tops
    HK$ 690
  • THERMON JERSEY
    QCWMGC61
    Cycling, Ladies’, Windbreaker
    HK$ 1,190
  • ENTRY PANTS
    QCMMGD01
    Cycling, Men’s, Bottoms
    HK$ 690
  • THERMO JSERSEY
    QCMMGC61
    Cycling, Men’s, Windbreaker
    HK$ 1,190
  • BASE LAYER
    QCWMGM01
    Cycling, Ladies’, Tops
    HK$ 590
  • MULTI ROSE LONG SLEEVE JACKET
    QCWMGB41
    Cycling, Ladies’
    HK$ 1,190
  • PADDED THERMO TIGHTS
    QCWMGD61
    Cycling, Ladies’, Bottoms
    HK$ 1,290
  • RACE JERSEY
    QCMMGA40
    Cycling, Men’s, Tops
    HK$ 1,390
  • PAYSAGE GLOVE
    QCAMGD05
    Cycling, Unisex
    HK$ 390
  • STRETCH HOODED SWEAT
    QMMMGF41
    Cycling, Men’s, Hoodie
    HK$ 890
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