The le coq sportif Caravan
The Tour de France and le coq sportif have a long history together. In 1951, when the race was a contest pitting national teams against each other, le coq sportif developed cycling clothes at the request of the organizers and began supplying uniforms to all participating countries.
The jersey maker later became an official sponsor in 1966, when the le coq sportif logo was first stitched onto the maillot jaune. Since then, many legendary champions have raced in le coq sportif jerseys.
Le Coq Wears the Jersey of Champions
In the 2012 le coq sportif caravan, the jersey maker paraded vehicles carrying giant roosters sporting different jerseys: the yellow maillot jaune worn by the overall classification leader; the green maillot vert worn by the points classification leader; the maillot blanc a pois rouges with red polka dots on a white background for the mountain points leader; and the white maillot blanc for the leader among riders under 26.